“What's Next?” is always the most common
question about business, customer satisfaction with the help of digital device,
which the business ask themselves to keep afloat their business. They are keen to embrace the power of
emerging technologies.
It is important to know the seeds of
evolution and outline the top mobile marketing trends that will leave their
mark on future strategy.
In the present mobile and web world,
smartphone has become so relevant and doing business through mobile phone can’t
be considered just another channel.
Mobile technology beats the time of our
daily lives and reshapes the most critical touch points in the new customer
journey. The constant changes in
customer use of digital channels and new technologies are USP to understanding
trends in marketing.
What businesses know certainly is that the
purchase decision is getting more and more complex. Customer behavior adds new complexity. Today’s marketing initiatives will soon become outdated,
inefficient and irrelevant.
The mobile device usage and mobile marketing
will continue to grow.
Mobile platforms now account for 60% of
total time spent on digital media. (ComScore)
Mobile commerce is expected to grow up to
25 percent of the total e-commerce sales by the end of 2017.
50%
of customers believe mobile is the most important resource in their
purchase decision-making.
Smartphones made the users literally
submerged in a digital world, and we depend on mobile to live, work, explore
the world, connect with brands and product.
For the businesses this implies an
unprecedented opportunity to understand customers, learn from their behavior
and build genuine engagement. All this
by providing experiences that add value to their life and are really meaningful
to them.
Customer experience is the main
differentiator in the race for relevance,
Mobile app is the secret weapon to engage effectively digital customers
at every touch point of their relationship with your business.
As a business, it is your priority to reach
your customers where and when it matters most, with context-aware and
personalized contents.
At present mobile marketing trend focus on
the enhancement of connection between brands and people, to streamline the
process, empower customers and ultimately provide relevant digital customer
experiences.
Taking note of the most popular trends that
will dominate from 2016 on, you will be sure to develop a successful long-term
strategy through mobile.
Google Indexing: App & Mobile
Search Engine Optimisation ensures
mobile-friendly online presence. A
well-designed mobile app enhances mobile-first (if not mobile-only) marketing
strategy. This trend will accelerate in the next years, when indexing will be
more and more a matter of “think mobile, act local”.
Ads: Social Media, App & Video
It is believed emergence of ad-blocking
software and add-ons are not on the card in the near future and ad-on mobile
appears to be the only lifeline.
Proximity Marketing
It is challenging for businesses to
recognize the uniqueness of any single digital customer, each with peculiar
habits, needs and desires. In the past
few years, companies have started testing and implementing location based
services that help retrieve information about the current location of
customers/prospects.
Proximity marketing is the name of this new
methodology to encourage specific behaviors and facilitate the purchase
decision. Location-based marketing
services will grow even more in 2016, providing innovative ways for marketers
to connect the online experience with the retail store.
Wearables & Internet Of Things
The store as we all know is destined to
disappear very soon, replaced by a smart shop that engages customers and
implement all sorts of intelligent technologies: wearables and the Internet of
Things devices represent the forefront of this revolution. With more customers using smartwatches,
activity trackers, and other inter-communicating objects, marketers will be
able to more accurately pinpoint locations and deliver highly targeted
contents.
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